After 25 years out of production, the legendary Ford Bronco has finally returned. And to help bring this Built Wild™ icon back life, Ford invested $750 million in its Michigan Assembly Plant and created 2,700 jobs for Americans.
The first Bronco models were built at this very same plant back in 1965. The Michigan Assembly Plant was the official home of the Bronco for five generations, until the model went out of production on June 12, 1996. Over its 31-year legacy as one of America’s top off-road vehicles, the automaker built over 1.1 million Broncos. Nowadays, the sixth-generation 2021 Ford Bronco is rolling off the assembly line at the Michigan Assembly Plant.
“We have the most skilled workforce in America working in a plant that’s state-of-the-art,” stated John Savona, Ford vice president of manufacturing and labor affairs “It’s an unbeatable combination designed to deliver our customers a high-quality, ready-for-anything, all-new Bronco.”
But the brand-new Bronco’s journey doesn’t stop there. Custom features are added at the Modification Center, a 1.7-million-square-foot facility located right next door to the Michigan Assembly Plant. Here, expert technicians can customize your Bronco with over 200 factory-backed accessories, including roof racks, safari bars, and exterior graphic accents.
Ready to start your journey with a new Ford Bronco? Come get yours at Packey Webb Ford in Downers Grove, Illinois.